Skip to main content

Content in Web Design


Once a visitor is a customer, it’s important to keep them coming back. The work doesn’t stop after the initial website launch, and any good web design company will help you understand the other factors for success, like engaging content. Posting fresh, relevant information on your website will ensure your site improves SEO while driving new and returning traffic.


Keep Visitors Coming Back With Engaging Content
When it comes to web marketing, content is king. Engaging content can include anything from infographics, to videos, to opinion posts.


An infographic is one of the most basic ways to present information in a visual way; hence the name, info + graphic. Infographics are statistically proven to drive views faster than other types of content and are a powerful way to get your information out in a simple, visual format. In fact, studies show that infographics are shared and liked on social networks up to three times more often than other content.


Cater to Your Specific Audience to Drive Traffic to Your Site
There are three important factors to consider when driving traffic to your site:


  • Jargon – keep your target audience in mind when creating the content for your site. Speaking the same language of your customers will keep your audience comfortable and engaged.
  • Content – your readers want interesting content, which means self-promotion should be kept at a minimum. Visitors are more likely to return to a site if the content is fun and unique. Photos, videos, and customer testimonials are a few ways to keep your business relevant.
  • Communication – sending out a newsletter is a great way to build a relationship with your visitors. Newsletters offer information on products and industry news.


Ensure That Your Content is Organized
Customized landing pages increase customer engagement and create segmentation for your website, making the entire user experience more enjoyable. For example, if you sell products, it would be a good idea to feature products based on what customers previously purchased. An easy way to feature products is to incorporate the “AddThis Targeting Audiences” overlay to your website.


If you run a marketing campaign, you should create a landing page specifically for that campaign to boost traffic. For example, Zulily runs targeted social media campaigns for themed sales with custom landing pages.


Another way to drive traffic is to organize your content in chronological order, so visitors will know that the content they’re viewing is relevant and new. You should also keep popular content up front – having a section that features “What’s Popular” will make users feel as though you have a large audience.

Your job isn’t done after your website is designed, developed, and launched. Having original content on your site that is updated frequently is one of the easiest and best tools for successful web marketing.
Post a Comment

Popular posts from this blog

CakeAdminLTE is based on AdminLTE Theme for CakePHP 2.4+

CakeAdminLTE v.1.0 CakeAdminLTE is based on Twitter Bootstrap 3.0+ and AdminLTE Theme for CakePHP 2.4+


AdminLTE Dashboard and Control Panel Template Responsive admin template Free & open source Built with Bootstrap 3 Easy to customize Quick StartDownload the .zip fileExtract the files into your CakePHP folderTo enable your theme add the following to your "app/Controller/AppController.php" class:public$theme="CakeAdminLTE";IMPORTANT: If you would like to bake your app, please make sure you have enabled the theme before baking. DOWNLOAD: CakeAdminLTE

CakePHP: COUNT data and GROUP BY date

Goal: Count Tip Offs created per day for a month to use for graph
Problem: created field name is in datetime format: Y-m-d H:i:s
Solution: format SQL Query date: DATE_FORMAT(TipOff.created, '%Y-%m-%d')





Inside the function of controller
<?php$tipOffsMonthly=$this->TipOff->find('all', array('conditions'=>array('AND'=>array('TipOff.electric_cooperatives_id'=>AuthComponent::User('electric_cooperatives_id'), 'TipOff.created BETWEEN ? AND ?'=>array($first_day, $last_day))), 'fields'=>array("COUNT('created') as per_day", 'created'), 'group'=>array("DATE_FORMAT(TipOff.created, '%Y-%m-%d')") ));?>

CakePHP: Calling function from other controller

Import Controller of the function you want to use.

Once you imported  the controller you can call any function of this controller.

<?php//Import controller  App::import('Controller','SmsOutgoings');class ReportsController extends AppController {publicfunctionadd(){$message="Notification: New report submitted!";//Instantiation$SmsOutgoings=new SmsOutgoingsController;//Call a method from SmsOutgoingsControllerwith parameter$SmsOutgoings->notify_user($user_id,$message);}}?> Other way is by using the requestAction() function
<?phpclass ReportsController extends AppController {publicfunctionadd(){$message="Notification: New report submitted!";//Call a method from SmsOutgoingsController with parameter$this->requestAction('/sms_outgoings/notify_user',array($user_id,$message))