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Showing posts from November, 2017

5 Ways to Leverage Facebook and Instagram Ads for Higher Mobile App Downloads

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Mobile apps have become an integral part of marketing for brands across industry verticals. With an application, businesses can create a direct connection to their audience to increase engagement and brand awareness. In order to convince consumers to install your mobile app, they have to know it exists, which is where Instagram and Facebook ads come in. A digital marketing agency with expertise in advertising mobile apps on these social media platforms can achieve a high level of success. This is especially true on Instagram, where most users view the platform on their phone. As a result, mobile app downloads happen more easily with just one tap. Instagram is also a newer ad platform, which means brand competition is lower than on Facebook. On the other hand, while consumers prefer ease of use, they also gravitate toward familiar platforms like Facebook. For businesses, this means access to a larger, varied audience. The following tips will assist you in making decisi